McDonald's To Save McRib With Bonless Pigs


In a last ditch effort to convince people boneless pig meat is a good thing, McDonald's has launched the MicRib Farewell Tour. Apparently, the McRib was popular at one time but the company is considering dropping the product unless people respond to the promotion which consists of a microsite where fans can find out where and when McDonald's is serving McRib, get McRib trivia, write McRib Haikus, submit their own McRib photos, download official McRib t-shirt decals and send phone messages to fellow McRib fanatics. They can also sign the "Save the McRib" petition and explore the BPFAA (the Boneless Pig Farmers Association of America) website,, a fictitious organization that promotes the good will of boneless pigs. Hmm. OK. Why spend all this money if the product is just going to be dumped? Oh wait, silly me, they're not dumping the product, they're renewing demand by making us feel sorry for a bunch of boneless pigs. That's it.

The Wilford Brimley-like videos are pretty funny though.

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Didn't the Simpsons do this first? Maybe it's true. Maybe the strange non-pig animal they get the rib meat from is going extinct!

Posted by: E on November 2, 2005 01:56 PM

This is very much like “The Simpsons” episode EABF07.

Posted by: Soupface on November 2, 2005 03:33 PM

Whoever made this (apparently someone in California, judging from the WHOIS record), probably didn't pay to use that flagrant image of an iPod. Pretty sloppy for McDonald's.

BTW, that Simpson's epsiode is referred to in the McRib trivia on the site (another mention of a copyrighted property that no doubt was not licensed for this site). So is Dave Letterman.

Looks like McDonald's owes Apple, Fox and Letterman some money for misappropriation.

Posted by: pylbug on November 2, 2005 04:14 PM

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