Package Redesign So Much Better Than Bad Hair Day
We don't really understand the whole Bad Hair Day thing but, apparently, for women, it's a big deal. The trip home from the hairdresser can be a very traumatic experience causing grief and distress. Adjab tells us Tetly Tea understands that not all change is good so that's why they've limited their changes to package design and not the flavor of its tea.
Comments
I love the sarcasm used in your blurb "Package Redesign So Much Better Than Bad Hair Day"...stating "We don't really understand the whole Bad Hair Day thing but, apparently, for women, it's a big deal."
I guess you guys must be pretty thick. But then again, maybe I don't really understand sexist attempts at humour.
Ryan Crouchman, Designer, Montreal.