Philips Viral Seductively Sucks Demo Info From Visitors


Flipping the tell-me-what-to-do, Subservient Chicken style viral and turning the television into a sexual object, Philips UK has launched Ambilight, a site voiced by a woman cooing sexually laced phrases while images of a television and a lingerie-clad female are intertwined. The site asks visitors to answer four questions about themselves in a manner so non-threatening that before you know it, you've told Philips your age, income, email address and whether or not you live in the UK.

The site was developed to promote Philips' Cineo flat screen televisions and along with the engaging Q & A, the site enters you in a contest to win one of the new TVs. While some will toss this off as "been there done that," there's something about this site, even though it doesn't invent anything new, that keeps one's interest. Well, if you're a guy it does. Perhaps there's a version for women floating around somewhere too. Nice work.

by Steve Hall    Nov-30-05   Click to Comment   
Topic: Creative Commentary, Online, Viral   

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Posted by: John on November 30, 2005 2:06 PM

How lame. Slow and childish. I quit after 3rd question because there wasn't enough lingerie pictures.

Posted by: snake on November 30, 2005 3:01 PM

I'm with the other guys on this. This viral is pretty lame. In fact, it's a pretty good example of what not to do for a viral campaign which is why I've included it in Thursday's (12/01) "Much Ado About Marketing" blog.

Here's a synopsis of what I said:

    "In short, this viral was boring ... but we can all learn from the mistakes of others. I suggest spending time ... looking at the Phillips viral again to spot what didn't work and what you should do if you ever think about a viral campaign for yourself or a client."

Thanks for the post.

Mike Bawden
Brand Central Station

Posted by: Mike Bawden on November 30, 2005 11:02 PM

clueless cooing and invasive second qustion grated in my ear. "OOOh, maybe you didn't understand my question:"How much do you make annually?" is so inappropriate that the sacharin voiced and limp-noodle hynotic soundtrack together made me think of marshmallows melted over phish with garlic sauce. 8P Thankfully, no one needs to lose their job over this perfumed crapola since it was never distributed to the public.

Posted by: arthur on December 1, 2005 9:57 AM

It's not the smarted program running this. She LOVED my first answer: Impotent. It made her blush just like my next try at self description: Debauched.

Ridiculous. She got offended when my pick-up line was: I invite you to suck my balls.

Waste of time.

Posted by: Pat Smith on December 2, 2005 5:29 PM

If you type a whole sentence first. She becomes RED, if you type whore she is getting OFF :)

Posted by: John on December 5, 2005 5:23 AM