Belgian Campaign Says Fois Gras Hurtful to Ducks


In Belgium, an outdoor campaign is hoping to educate people about Fois Gras, that fancy sounding fatty liver dish. Apparently Fois Gras is made from the enlarged livers of ducks who are force fed in captivity so that their livers dramatically expand. The campaign was supposed to run in 40 major Belgian railway stations but the railway company refused the posters because they are "too shocking" according to one news report. Here's a second image.

Written by Steve Hall    Comments (6)     File: Outdoor     Dec-13-05  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines


I shouldn't be getting turned on by this, should I?

Posted by: E. Fudd on December 13, 2005 09:24 AM

At first I thought this was an ad for fois gras, and thought, "well if that's the way they want to go about it, I'm sure it will attract some consumers while alienating others." Those who eat fois gras are a select group and I'm sorry to say that while some of them may curb their consumption, I think others will see this as a rather amusing branding campaign, and one to which they relate.

Posted by: Greta on December 13, 2005 11:57 AM

I have never liked foie gras... that is, until I had it at TRU, Rick Tramanto's Chicago restaurant. In fact, I didn't even like it the night before, at Alinea, when it was served there. I could certainly live without it, but as I've said many times: If 'god' didn't want us to eat animals, why are they so tasty?

To be accurate, Fois gras from fattened liver CAN be a natural thing: fowl preparing for migrations gorge themselves to get fat for the flight. It's one of those things that producers now exploit out of season, to the (alleged) detriment of the individual animal. This is a bigger conversation than what should be included in these comments... but for those who protest, let's talk about your thanksgiving turkey, your christmas goose, or whatever animal you consumed for last night's dinner.

The kinky duck pictures are hilarious, thanks for sharing.

Posted by: JoAnna on December 13, 2005 04:36 PM

Does anyone know where I can get a copy of the poster. Need to put that up in the Hall of Interesting Print Ideas. Thanks.

p.s. Would love to see a wild posting of this through out the lower east side

Posted by: Ted on December 14, 2005 08:38 AM

Hey I just posted a little interview with a guy from Duval about this campaign.

Posted by: Ben Popken on December 14, 2005 10:13 AM

@ JoAnna:
> "If 'god' didn't want us to eat animals, why are they so tasty?"
Go, ask Hannibal Lecter what a human tastes like?
I heard, the yummyness is similar to pork meat...

Posted by: JayBeeDee on March 30, 2007 05:22 AM

Post a comment