CLIO Show Kicks Up Promotion With SecretWebSite
To promote the 2006 CLIO Awards, an elaborate website, which looks like some sort of under-the-radar, clandestine, government operation, called Creative Liberation Intelligence Organization has been created. The site is full of goodies such as what appear to be actual prank calls by a guy named David Brock to agencies humorously asking for creative execs to review his book. Brock butchers names and even asks for the retired Hal Riney to review his work.
There's tons of other great stuff like an Idea Tracker which is a sort of global idea detection map, a cryptograph that lets you email messages, the ComposiTron 3,000 which lets you create your favorite creative persona, a Microfiche library that contains info on the judges, a Dossier section which has, we're sure, cool stuff but didn't have time to dig in and little stickies peppered around the site promoting the May 14-17 2006 dates for the show. Good stuff.
Topic: Industry Events
I don't think the Clio's are even involved with this site. No one there seems to know about it, at least not yet.
BuYa! Now that-'s what, we're talking about! Nice job.
I hope no one from the clios are involved. It's cliche, unoriginal, and makes me feel dumb for even getting a damn ticket to the thing. Still, a lot of work... who did it?