Sprite Commiserates With Frustrated Intern
Sprite, along with the Jun Group, has launched Marcus Hates His Job, a series of three short films that follow the life of a guy starting an internship that doesn't go a smoothly as he would like. Firts, he gets hired by someone who, upon his first day of work, does not work at the company any longer. His interaction with the boss is not encouraging. His visit with the IT department to get an email address where he is met by a paranoid IT guy who demonstrates the usual office administration insanity we all have to go through from time to time. The whole thing, while supposedly promoting Sprite, just gave us a stomach ache reliving our own early days in advertising struggling to get a nut.
While we'd love to say it's all just another online video bandwagon jump emanating from a "Dude, we gotta do online video" creative jam session between iPod-carrying, file-sharing junkies, we can't. We actually like it.
Topic: Brands, Online
Great acting. Good stuff. I may even use this as a motivational video for my interns while they are waiting for the IT dpt to set up e-mail accounts for them.