Virgin Mobile Reveals Aussie Viral Campaign Details


Virgin Mobile in Australia has summed up a recent viral campaign involving a fake soapstar, Jason Donovan. There's a long and involved story about how Donovan was trying to sell his Range Rover by placing a For Sale sign, which contained his cell phone number, in the window of the SUV, how a photo of Donovan, his vehicle and his cell phone number was taken, how he was harassed by callers, how Virgim Mobile got involved and how the whole thing turned into one big viral. It's the only time we've ever seen a company publicly lay bare all the details of one of its viral campaigns. It's insightful and refreshing. Though, sadly, we have no explanation for the woman in the upper right hand corner of the site who looks like she's having a killer orgasm.

Written by Steve Hall    Comments (2)     File: Viral     Dec- 6-05  
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Jason Donovan a fake soapstar?
I enjoyed watching him in Australian soap 'Neighbours' for years.
Am I missing something?

Posted by: Pete on December 6, 2005 09:38 AM

been watching it closely here, glue society has done some top quality virals for virgin mobile. This I personally don't think is their best, but i have no doubt it will win tons of awards and will be massively successful like their previous efforts.

Posted by: Gidz on December 6, 2005 05:35 PM

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