Bare Navels Not Good For Everyone But Good For Oranges
While today's fashion dictates its slaves adhere to the bare midriff/navel commandment, the unfortunate side affect for the rest of us is some navels shouldn't even be exposed no matter what fashion dictates. For fresh fruit shipping company Florida-Citrus, this isn't a problem. A new commercial from new agency Tangelo Ideas makes this point quite clearly in a new spot for the company.
That is funny.
Meh. I don't see anything particularly groundbreaking or noteworthy here: Just a lame and obvious play on words that would've seemed dated 20 years ago. (Not to mention that now I will associate navel oranges with a hairy, flabby beer gut. Yum yum.) Is this really the future of advertising?
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