Coke, Fox, 'Sporting News' Launch 'Best Damn Guide to Football'
Sporting News and Fox Sports Net have teamed to create the "Best Damn Guide to Football," a guide to all things football, sponsored by Coca-Cola North America's Full Throttle Energy Drink. Starting this week, three million copies of the 12-page, 4x6-inch guide will be distributed for free at convenience stores across the country when customers purchase Full Throttle. The booklet features short items and articles that range from Super Bowl history to best player nicknames, tailgating recipes and advice for throwing an "estrogen-free" Super Bowl Party.
The "Best Damn Sports Show Period" hosts Chris Rose, John Salley, Rodney Peete and Rob Dibble also share their opinions about the most important football facts, as well as the hottest cheerleaders. The guide will also be inserted in Sporting News magazine's February 3rd Super Bowl preview issue, hitting newsstands on January 25th.