Honda Civic 'Choir' Ad Approaches One Million Online Views


On its blog, Wieden + Kennedy London reports its Honda Civic Choir ad achieved 804,000 views last week making for quite an efficient media non-buy.

Written by Steve Hall    Comments (3)     File: Best, Commercials, Research     Jan-27-06  
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I can't decide if this is really stupid or really clever. I think I would have liked it better if it would have been just average Joes or Janes making the sounds.

I wonder if tomorrow I will remember the brand?

Posted by: snake on January 27, 2006 11:47 AM

Methinks they are trying too way toooo hard.

Posted by: Rex on January 27, 2006 02:35 PM

i have only seen bits of the ad on telly but caught it all on what a fantastic advert, the best on tv for a long time.
it makes the breaks between programmes worth waiting for. just how tv used to be. this advert will go down as a classic i want to keep watching it again and again, just cos it makes me smile. wish more adverts were like this.

Posted by: IL on April 10, 2006 06:54 PM

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