Mr Happy Crack Cracks Crack Joke


Flickr user Monkey River Town spotted this billboard on Highway 35 in White Bear lake, Minnesota. Crack masters The Crack Team, headed by Mr. Happy Crack claim "A dry crack is a happy crack." That's actually not true in every instance. See the full image here.

by Steve Hall    Feb-20-06   Click to Comment   
Topic: Good, Outdoor   

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This campaign has been in the back of the New Yorker as a 1-column small space ad for a few months. Nice to see them expanding their dry crack message into outdoor.

Posted by: Pat Smith on February 20, 2006 4:23 PM

It's something about foundations apparently

Posted by: Dan on February 21, 2006 1:54 AM

It's actually the log and mascot for a franchise business that "fills cracks in concrete in basements"

The happy crack logo is now responsable for a significant portion of their revenue through selling T-shirts. Really good article about it on the wall st journal:

Posted by: Karl Long [TypeKey Profile Page] on February 21, 2006 10:39 AM

This is, without a doubt, one of the dimmest campaigns ever. The goddamned guy actually stalked me and sent over a bunch of happy crack t-shirts and hats when i spoke in St Louis last year. You wanna see UGLY merchandise, they've got it.

Posted by: B.L. Ochman on February 21, 2006 6:18 PM