Pomegranate Juice Poster Delivers Powerful 'Cheat Death' Message


Here's an ad that gets right to the point. Our man with an eye for the cool, Bucky Turco snapped this shot of of a poster in New York for POM pomegranate juice which, apparently due to its plethora of antioxidants, helps one "Cheat Death" as the headline and visual so succinctly says.

Written by Steve Hall    Comments (3)     File: Good, Outdoor, Poster     Feb- 8-06  
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It simply doesn't work. The bottle of juice is the means to 'cheat death.' This execution implies that it's the bottle of juice itself that is cheating death. Message in a bottle gone wrong!

Posted by: Alon on February 8, 2006 01:46 PM

Are these new in New York? They were all over the subways in Boston early last year. Maybe we were a test market (chowder plus beer equals people who seriously need to cheat death diet-wise).

Posted by: Bob on February 8, 2006 02:00 PM

There is a cooler version of it that reads: "Outlive your spouse."

Posted by: Kevin Dugan on February 12, 2006 10:06 AM

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