Everyone's jumping on this like a Puma Spoof ad so we will to. Clickz's Pamela Parker points to a viral video that mimics The Simpsons opening montage but with actual human actors. It's all done to promote UK satellite broadcaster BSkyB's airing of The Simpsons. Really nice work.
To promote it spolygamy-themed new show, Big Love, HBO headed down the wedding-theme promotional road placing figurines atop actual wedding cakes in actual bakeries. Now, it's sending out direct mail wedding invitations which point to a website for the Henrickson wedding, Bill Paxton's surname in the series.
John Brock points us to a story about a recently launched Mexican television campaign from the National Women's Institute which portrays blow up sex dolls as office workers to somehow get men to stop treating women like sex dolls. Somehow, we just think this reinforces the stereotype.
Unfortunately, the theater industry was too stupid to take Philips' money and run. As you may have heard Philips, through Carat USA, tried to buy four minutes worth of pre-movie ad time in Boston and Minneapolis movie theaters from Screenvision and run only a :15. Predictably, Screenvision declined viewing it as a cannibalization of its annoying business model. Screenvision must be run by the same idiots that run Starz who insist upon placing idiotic skits and mini-programs in front of all of its on-demand movies. While you've read about this Philips thing everywhere, you haven't seen the actual commercial Philips wanted to run. We have it for you here. Granted, it's not creatively earth shattering but that's the point - a:15 and your done. On with the show.
Just as they did with Survivor and The Apprentice, anti-product placement group Product Vision has created another spoof called Top Model For Sale which pokes fun at UPN's America's Top Model product placements. As usual, product placements are blatantly made fun of. Give it a look if only to see a bunch of scantily-clad women prance about.
Reebok UK is signing an endorsement partnership with British boxer Amir Khan. He becomes the first ever boxer to be signed by Reebok and joins existing sport and music icons such as Manchester United's Ryan Giggs and Streets front man Mike Skinner. The ad, which breaks March 12, is part of the "I Am What I Am" campaign created by New York agency Mcgarrybowen.
Bucky Turco tells us New Yorker Heron Preston Johnson, attending Parsons School of Design in Paris is suffering from culture shock. Coming from America where all our thoughts of nudity and sex are bottled up, capped and stored on a shelf, Johnson was a bit overwhelmed by the openess the French and many other European nations have about sex and sexual imagery. Apparently, while walking down the street, he was a bit shocked by this ad poster for a French fashion magazine. Se the full image here.
The 006 Clio Awards has announced two jury panels. The Clio Content & Contact category is led by jury chairman Paul Woolmington, founding partner of Naked Communications, New York. Woolmington was on the founding C&C jury in 2003, and one of the first media executives to serve as a Clio juror. The other C&C jury members are Guy Seese, creative director, Goodby, Silverstein & Partners in San Francisco, California; Rodrigo Figueroa Reyes, president/executive creative director, FiRe Advertainment in Buenos Aires, Argentina; Richard Beaven, executive vice president/managing director, MediaVest USA in New York, and Robert Rasmussen, creative director, JWT in New York.
In mid-February, we reported BSUR Concepting, to promote the Dutch launch of Glamour, would host the Glamour Stiletto Run, a race during which women wearing heels will run a 75 meter sprint to win 10,000 Euros. Today, that event occurred and you can view it here. If anyone has a less epileptic video of the event, we'd love to see it.
See more images of the event here.
We're all for the little guy so we'll share with you the fact Denver agency Thomas, Taber & Drazen recently won 21, the most in its area, regional ADDY awards. Needless to say, they're excited. Needless to say, they should be worried. Cripin's crashing their party.
While we are so not into world politics, those are will probably find humor in this ad that spoofs the United Arab Emirates tourism campaign following the North London football team Arsenal signing on the Emirates as a sponsor.
Those folks over at Leo Burnett Lisbon do some nice work and this work for their chewing gum/breath mint client Smint is quite nice as well. Riffing on that feeling one gets when they are interested in meeting someone but just aren't all that confident their breath won't send that person running, the agency created a series of print ads that spek directly to that concern. See the whole series here.
From time to time over the years we've featured billboard spoofs from Dribbleglass. They are always funny, always twisted. Perhaps because they've amassed such a large collection of tricked out billboards, they've just published a book called Twisted Billboards along with a set of refrigerator magnets that feature the boards. Slap a couple on your fridge and tell your friends that's what you do for a living. It'll make for a far more interesting conversation then showing them your actual work.
Writing in Forbes, the legendary Jack Trout pokes a hole in the word of mouth bubble claiming its nothing new and in early days basically accomplished the same thing by tapping "early adapters" with traditional marketing to get them to talk up a product. He riffs on both the positives and the negatives of the current flavor of word of mouth and questions the relinquishing of control marketers give up if they plan to enter the word of mouth space writing, "If I go to all this trouble developing a positioning strategy for my product, I want to see that message delivered. Buzz can get your name mentioned but you can't depend on much else." Certainly the current iteration isn't completely about giving up control as it's filled with tactics and strategies to control, guide, enable and direct the seemingly uncontrollable but, Trout does have a point.