Chicken of the Sea Ruins Own Commercial


Some marketers just don't know when to leave a good thing alone. Last summer, Chicken of the Sea launched an interesting commercial that mixed sex appeal with humor in the form of a hot chick strutting through a lobby wearing a miniskirt and an exposed, very flat belly. She has all the guys drooling until she gets into the elevator, the doors close and she lets her gut bulge out with the joke being she wouldn't have that gut if only she had eaten tuna.

Unfortunatley, Chicken of the Sea couldn't let that one go and they've released a bastardized version of it complete with unnecessary voice over and cheesy graphics over the original footage. It's bad, Really bad. See the original here. See the bastardized version here.

by Steve Hall    Mar-21-06   Click to Comment   
Topic: Bad, Commercials   

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Wow, what a gawd awful re-run.

Posted by: jimmiejo on March 22, 2006 1:32 AM

Yeep. That's bad.

Posted by: Weave on March 22, 2006 1:41 AM

Okay, let me guess: they've maybe had high turnover within Marketing (who hasn't?) and wanted to run "new" creative without paying for a new spot. Or someone high up said, "there's not enough product in the creative, we need more product!"

It's like giving yourself a haircut. Best to leave the creative to expensive professionals.

Posted by: Weave on March 22, 2006 1:47 AM

This creative was originally a thai spot, it's much better than the untainted american version. Check it out.

Posted by: Daniel on March 22, 2006 5:04 AM

So, first they rip off the ad and...then they bespoil it? Yarrrrr. Genuis.

Posted by: American Copywriter on March 22, 2006 9:01 AM

P.S. Read that "hilarious" copy they've written on the link Steve provides to the altered spot. They're right...I can't stop laughing.

Posted by: American Copywriter on March 22, 2006 9:04 AM

Daniel, thanks for the link. Would it have been cheaper to CGI Western skins on the existing Thai people than to re-shoot? I really like the guy drooling, really sets things up.

I think I know why the "new" and "improved" spot came about. I believe the guy spot's re-writer also did the copy on the site. Taken together, it's obvious this guy just walked off an infomercial set.

Posted by: Pat Smith on March 22, 2006 11:57 AM

The Tai spot is much better. Funnier, more entertaining and the chick has a nicer ass....

Posted by: John on March 22, 2006 11:58 AM

Yo! Ass dude! That's my sister, leave her ass out of it!

Posted by: Gabriel on April 13, 2007 12:29 PM