Chicken of the Sea Ruins Own Commercial
Some marketers just don't know when to leave a good thing alone. Last summer, Chicken of the Sea launched an interesting commercial that mixed sex appeal with humor in the form of a hot chick strutting through a lobby wearing a miniskirt and an exposed, very flat belly. She has all the guys drooling until she gets into the elevator, the doors close and she lets her gut bulge out with the joke being she wouldn't have that gut if only she had eaten tuna.
Unfortunatley, Chicken of the Sea couldn't let that one go and they've released a bastardized version of it complete with unnecessary voice over and cheesy graphics over the original footage. It's bad, Really bad. See the original here. See the bastardized version here.
Comments
Wow, what a gawd awful re-run.
Yeep. That's bad.
Okay, let me guess: they've maybe had high turnover within Marketing (who hasn't?) and wanted to run "new" creative without paying for a new spot. Or someone high up said, "there's not enough product in the creative, we need more product!"
It's like giving yourself a haircut. Best to leave the creative to expensive professionals.
This creative was originally a thai spot, it's much better than the untainted american version. Check it out.
http://www.lookatentertainment.com/v/v-250.htm
So, first they rip off the ad and...then they bespoil it? Yarrrrr. Genuis.
P.S. Read that "hilarious" copy they've written on the link Steve provides to the altered spot. They're right...I can't stop laughing.
Daniel, thanks for the link. Would it have been cheaper to CGI Western skins on the existing Thai people than to re-shoot? I really like the guy drooling, really sets things up.
I think I know why the "new" and "improved" spot came about. I believe the guy spot's re-writer also did the copy on the site. Taken together, it's obvious this guy just walked off an infomercial set.
The Tai spot is much better. Funnier, more entertaining and the chick has a nicer ass....
Yo! Ass dude! That's my sister, leave her ass out of it!