Reacting to a Cyclemedia press release which read, in part, "These billboards are impossible to miss and are fully interactive! Get ready for in your face advertising that literally screams from the streets of Toronto," Torontoist wondered, as we do, what the hell is interactive about a bike billboard. Oh, yea, as Torontoist says, it's the eggs that will be thrown at the poor billboard cyclist as he tries to weave his way in and out of pedestrian and automotive traffic on the narrow streets of Toronto.
Dave Blake sent us, and apparently everyone else in his address book, this old-ish commercial for U.K.-based William Lawson Scotch Whiskey. He tells us it's "never been seen" and that the agency was asked to change the ending to a more politically correct one. Apparently humping....oh...just watch the spot and find out. It's really not even that good. Let's hope this isn't some lame viral revival or something.
In a direct to consumer campaign for drug treatment protocol Prometa (how whacked is that? take drugs to get off drugs) the late Chris Farley's face will be seen on billboards and online. The headline is, "It Wasn't All His Fault." Farley's brother Tom approved the former 'SNL' star's appearance in the campaign after having become familiar with Prometa last year. Print and TV will folow later this year. View the billboard here.
Hearing Joe Jaffe talk about the three C's of consumer created content with Pete Blackshaw and Jackie Huba on his Across the Sound podcast, we were reminded of having once said to a male co-worker in front of a female co-worker in reference to something completely business-related and without regard to the the female co-worker's very curvaceous figure, "three D's are better than one." Needless to say, awkward smirks and giggles followed. Thankfully, that wasn't the case after listening to this week's Across the Sound podcast which discussed the many aspects of consumer created content, consumer generated media, citizen's media or whatever label you want to place on the trend.
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We thought this "hey it's a hot girl, let's make our product get a hard on" concept was over. Oh, sorry. It'll never be over since, well, sexy women and hard ons will never be over. Forget everything we just said.
Snowboarding makes you hungry so why not, as a marketer, make sure snowboarders have a clear view of your restaurant while they are out getting air. That's exactly what this Quebec McDonald's did by placing a see-through "slope" over the top of its restaurant, albeit a fake restaurant as a commenter corrects. Now, every time a boarder passes over, he's greeted with the view of tables full of McDonald's food.
Just in time to combat worries Chinese built Lenovo computers sold to the U.S. government may contain software to spy on government agencies comes this must-be hoax called The Lenovo Tapes, a site with three video showing laptops doing amazing things like sending out holographic images, automatically cleaning up coffee split on the keyboard and even mini rockets that prevent it from hitting the floor too hard if dropped. The guy who apparently wrote the site claims he was leaked the tapes from an acquaintance. The thing that really tells us this is a joke is the cheesy Geocities-like site design. I mean come on. Who would hand code when they could place this all on a blog? Why didn't the guy upload these to a YouTube account? Why is this, while the site's been around for a while, just appearing now, soon after Lenovo gets bad press? Whatever.
In the sort of "can't we all just get along" category and in a nod to the stressed relationship between people who just want to use their computers to get work done and those who want to lord over every little piece of minutia about that computer making it miserable for the person using the computer to actually do any work, professional services firm, Aquent, has announced a new, Kumbaya-like program to help marketing and IT get along.
The new service will be headed by Aquent Co-Founder Steve Kapner and a new video with American Marketing Association VP Nancy Costopulos covers how marketers and IT can work together to leverage customer data to create better marketing programs. And, yes, Aquent advertises on this site.
Now here's a t-shirt any peace-loving art director would feel comfortable wearing to work, especially to that meeting with the right-wing, highly conservative, Republican client. "Drop Shadows Not Bombs." Get yours here.
Draft New Zealand created an ambient campaign for an Aukland coffee cafe, a market segment we're told is filled with many independents alongside giants like Starbucks. Draft created and placed branded trashcans throughout the city that looked like coffee cups including a stir stick. We're also told Starbucks wasn't too happy one was placed outside its own store and several Starbucks employees ripped all the branding off that particular can. Brand wars are alive and well in New Zealand.
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