Laser Security System Protects Olive Oil Billboard
While we have no idea why olive oil needs to be so well protected (apparently, it's sacred in the Mediterranean), Oliveira da Serra Olive Oil thinks theirs does and had McCann Erickson created this billboard showing the product protected by laser beams.
Crazy stuff. Cool idea!
It looks like the "protection" it's talking about is the bottle that doesn't let in light. Unfortunately, I think that's probably lost on the average viewer of this ad.
Hey John, I guess I'm above average then.
This should get plenty attention, so it's a good billboard in my book.
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