McDonald's Bus Shelter Makes Mouth Water For Crap
Just what you want while waiting for the bus: that mouth watering, tantalizing reminder of how much you'd love to stuff your face with a 1,000 calorie burger only to be reminded later by your stomach it wasn't the best decision you could have made. See more here.
Leo Burnett Istanbul created the piece and the media agency is OMD Turkey.
I think it is a good marketing initiative which exploits synergies between social benefit and corporate goals!
I can personally resit the smell and I really hate waiting in the cold and rain :)
It's really quite appropriate. After all, both bus stops and McDonald's are filthy hellholes. And they both smell like urine.
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