Nelly, Daddy Yankee Join Reebok' 'I Am What I Am' Campaign


Joining Reebok's rap-tastic "I Am What I Am," campaign, which we still think they stole from popeye, are Nelly and Daddy Yankee. In April, Reebok will introduce a Nelly-inspired line of sneakers, t-shirts and hats. Daddy Yanke will join the party May23 with a line of sneakers. The two will become part of Reebok's $50 million campaign.

by Steve Hall    Mar-13-06   Click to Comment   
Topic: Brands, Campaigns, Celebrity   

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So hes not performing "Air Force Ones" in concert anymore? This campaign gets weaker with every new artist they sign.

Posted by: T. McMillan on March 13, 2006 12:31 PM

I think it will be good and successfull campaing.

Posted by: Tudor on March 13, 2006 3:10 PM