Philips' :15 Pre-Movie Ad Turned Down, View It Here


Unfortunately, the theater industry was too stupid to take Philips' money and run. As you may have heard Philips, through Carat USA, tried to buy four minutes worth of pre-movie ad time in Boston and Minneapolis movie theaters from Screenvision and run only a :15. Predictably, Screenvision declined viewing it as a cannibalization of its annoying business model. Screenvision must be run by the same idiots that run Starz who insist upon placing idiotic skits and mini-programs in front of all of its on-demand movies. While you've read about this Philips thing everywhere, you haven't seen the actual commercial Philips wanted to run. We have it for you here. Granted, it's not creatively earth shattering but that's the point - a:15 and your done. On with the show.

by Steve Hall    Mar- 9-06   Click to Comment   
Topic: Commercials   

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Ahhh, a breath of fresh air. Although, with product placement at an all-time high, movie-goers will not be able to find refuge from promotion completley.

Posted by: Adam on March 9, 2006 3:21 PM

I commend Philips for smartly buying ad time to get the audience to the movie faster. However, the creative is a rip of packaging for the Adult Swim block on Cartoon Network.

They are not alone.

Coke released a new campaign via Wieden+Kennedy last month which is also beyond derivative.

Posted by: Michael on March 10, 2006 8:11 PM