Allstate Says It Will Cost $400 Billion to Rebuild San Francisco


Copyranter points out an Alstate ad that appeared in tuesday's Wall Street Journal that showed a snow globe version of San Fransico with a $400 billion price tag attached to it. Apparently, while that seems low, that's the price to rebuild San Francisco after an earthquake of 1906 proportions. The headline reads, "If San Francisco had the same size quake as in 1906, it could cost $400 billion to rebuild." Whille Allstate may want San Francisco residents to feel as though they are in good hands, that's not exactly the most comforting method to do so. Although it certainly gets one thinking about just how much insurance one should have when living on a fault line.

The timing of the ad's placement is very interesting. Over 5,000 people in the advertising industry will be traveling to San Francisco next week to attend the ad:tech conference. We think Allstate knows just how much ad people like to gossip about the ads they just saw and what better place to perpetuate ad gossip than at an ad conference. Hmm.

by Steve Hall    Apr-18-06   Click to Comment   
Topic: Creative Commentary, Good, Newspaper   

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Dear Adrants,

Does that $400 billion estimate include costs for the frivilous gift bags ad:tech industry folk are bound to be given?


The Rhetorical Letter Writer

Posted by: The Rhetorical Letter Writer on April 19, 2006 2:27 AM

Why should they be comforting?

This is one of those, "Hey stupid why don't you have insurance" kind of messages.

Posted by: Sitting in an Airport on April 19, 2006 7:07 AM

The question should be do they offer RENTER'S earthquake insurance to folks in San Francisco? No one can afford to buy in the City anymore - except maybe those who first class flyers who attend ad:tech. But they only *wish* they lived here. San Francisco - it's not for the meek or the easily frightened.

Posted by: mordacious on April 19, 2006 7:31 PM


Posted by: karly on January 29, 2007 6:29 PM