Chrysler Tells Pansies to Back Off


Our friends over at Chrysler whose ad featuring a fairy turning everything into fairy-like things for the company's wise ass little shit Dodge caliber have told Detroit-based Triangle, a gay rights group to give it a rest. The group has complained about a scene in the ad where the fairy turns a drably dressed guy into a colorfully dressed guy. Chrysler doesn't understand what all the fuss is about and says, "We're kind of surprised that people are making a conclusion about someone's sexual orientation based on the clothes they're wearing." Touche.

by Steve Hall    Apr- 7-06   Click to Comment   
Topic: Brands, Commercials   

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Not to mention that few gay men (at least none that I know) would be caught dead dressed like that. But more to the point, the fairy turns him "cute" -- which does not mean not gay -- with a wave of her wand. Goes to show that being slightly stupid is not exclusive to heteros.

Posted by: MrWhipple on April 7, 2006 2:15 PM

If anything, the Dodge Caliber ads highlight the sad state of "GAY" in America. The Republicans used GAY to get Bush re-elected, the producers of Brokeback Mountain used GAY to make a mint off of an otherwise forgettable movie featuring C List stars. The GAY Marriage Movement may not be doing anything of value for gay people, but it is a motherload for people marketing stuff to the anti-gay marriage majority.

Chrysler's Press Release stated that Chrysler is targeting YOUNG MALES with its Dodge Caliber advertising. I think that tells you everything you need to know about what "silly fairy" is intended to convey.

Posted by: Marion Paige on April 9, 2006 4:59 PM