Hilton, GM, Sprint Say 'Yes' Unanimously In Wall Street Journal


Adrants reader Jamie wonders what's up today with the word "yes" in the Wall Street Journal today, writing, "What's the deal with pgs A10, A11 & A13 of today's Wall Street Journal? Hilton, GM and Sprint. All 1/2 or full page ads with the word 'yes' big and bold in the headline. Is there something I should be reading into here? Is 'yes' the new "it" word in advertising?"

Pure coincidence? Anyone from the WSJ, Hilton, GM or Sprint care to comment?

Written by Steve Hall    Comments (1)     File: Newspaper, Strange     Apr- 6-06  
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I'm guessing it has to do with the Newspaper Association of America's campaign to promote print advertising ("Newspaper Advertising: A Destination, Not a Distraction" http://www.naa.org/advertiser/).

Posted by: Robin Zaleski on April 7, 2006 02:51 PM

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