Mattress Company Sells to People Who Don't Sleep
Bucky Turco, roving recorder of all things New York, found this marvelous marketing misalignment. If you're going to co-op the New York City-ism "The City That Never Sleeps," in your advertising, you really shouldn't be a mattress company.
I have to diagree on the Slepy's mattress critique. The idea of selling mattreses to people who screw nonstop or have Cosmos and 8 balls in bed is a pretty good co-op of the NY moniker...
I agree with Troy. Selling mattresses through the lure of doing anything BUT sleeping on 'em works for me!
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