Advertisers Bail Out of Men's Magazines For Online Media


Let's see. A magazine gives you a few pictures and words 12 times a year. The Internet offers billions of pictures of women in various stages of undress and enough online games to play until one is 152. Marketers screw up a lot of things but they're pretty good at following the eyeballs. Mediaweek Monitor says ad pages in men's magazines have dropped four percent through June. Conde Nast admits they had a terrible first quarter for Details.

Written by Steve Hall    Comments (1)     File: Magazine, Research, Trends and Culture     May- 9-06  
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Magazines will always be around, though. People still need something to take to the bathroom. Or read on the bus. Not everyone has or wants a laptop.

Posted by: Jayson D. on May 10, 2006 11:09 AM

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