Apple New York Store Opening Crashed By Animal Magazine

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Ever the intrepid reporter, Bucky Turco weaseled his way into the exclusive Apple store opening at 58th and 5th in New York Friday night. Apparently, a snatched press pass did the trick. While inside, Turco took a bunch of pictures of the opening and of the elite crowd allowed into the store which included James Woods, Kevin Bacon, Julianne Moore and Jobs himself. If it weren't enough to worm oneself into the event, Turco, after gaining early entry, switched the homepages of as many of the computers in the store as hew could to his publication's website, Animal. Bucky knows his guerrilla marketing.

Written by Steve Hall    Comments (5)     File: Celebrity, Good, Guerilla, Point of Purchase     May-22-06  
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You guys up for some reggae tonight?

Posted by: Ben on May 22, 2006 03:25 PM

So he stole a press pass and was otherwise not authorized to enter... and you call Bucky

Idiots all.

Posted by: snake on May 22, 2006 03:49 PM

Ah-ha...this now proves "six degrees to Kevin Bacon"

Way to go Steve!

Posted by: John Boy on May 23, 2006 12:05 PM

At least he didn't throw a pie in Job's face...

Posted by: John on May 23, 2006 02:47 PM

Bucky steals a pass for some asinine store opening in NY.
Bucky photographs some boring poster in a subway.
Bucky sneezes.
Bucky coughs.
Is Adrants a Bucky newsletter?
What would Paris Hilton say?

Posted by: Sunil Shibad on May 23, 2006 03:25 PM

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