People Are 'Getting It' In Austin
It seems the Texas heat is causing people to get it all the time in Austin. The Austin-Statesman is running a promotional campaign with the tagline "How Do You Get It?" to promote the Austin newspaper and its online properties. One women gets it from her assistant, Ricky, on her desk. One basketball player gets it in the locker room. One student gets it from her guidance counselor. Hmm. One guy gets it from his dog. Yuck. One hottie got it her first week of college. One dude got it from his best friend's Mom. Uh, no thank you. Anyway, it's one of those campaigns that does cause you to go "hmm" and pay attention for at least a few more seconds than you normally would.
Comments
This is so unoriginal... We came up with this for our College Newspaper 3 years ago at The Minnesota Daily. www.mndaily.com
We even won awards for it.
http://www.cnbam.org/
I will try and get pictures later...
Thanks scott, I agree with you.
Yes, The Minnesota Daily came up with this similar campaign years ago and even led a workshop on it back in 2004. The tearsheets with dates on it can prove that this Austin paper needs to get their own ideas. Once difference I guess is that Minnesotans aren't that neo-conservative backwards enough to make this into a controversy like they did in Texas.
Yes, The Minnesota Daily came up with this similar campaign years ago and even led a workshop on it back in 2004. The tearsheets with dates on it can prove that this Austin paper needs to get their own ideas. Once difference I guess is that Minnesotans aren't that neo-conservative backwards enough to make this into a controversy like they did in Texas.
Most people in advertsing/marketing know that there is never a "NEW" idea, just better executions. Austin's approach is well done. It is doubtful that the Austin newspaper even knows about your campaign, college branding is not widely broadcasted.
Most people in advertsing/marketing know that there is never a "NEW" idea, just better executions. Austin's approach is well done. It is doubtful that the Austin newspaper even knows about your campaign, college branding is not widely broadcasted.
So a professional newspaper is now copying ideas from college student newspaper? This could just be a coincidence and I see this campaign fitting in well with a campus scene, but not for the capital city of a state. This is just in poor taste and someone in marketing needs to get fired... or go work for a college newspaper.
I agree with Staci that in advertising people copy ideas all the time. I don't know if this was well executed though. I can't imaging a paper in my city of Portland running something this tacky. It might fit in an alternative paper, but it's still not that creative. This would only appeal to a small number of their readers, the others would either be too young or old to understand it, and the rest would be offended. This isn't a way to brand journalism or the paper's advertisers. I just hope they didn't place one of these promotional ads on the same page as a United Way or Macy's ad.
I agree with Staci that in advertising people copy ideas all the time. I don't know if this was well executed though. I can't imaging a paper in my city of Portland running something this tacky. It might fit in an alternative paper, but it's still not that creative. This would only appeal to a small number of their readers, the others would either be too young or old to understand it, and the rest would be offended. This isn't a way to brand journalism or the paper's advertisers. I just hope they didn't place one of these promotional ads on the same page as a United Way or Macy's ad.
Can we do a MOE sighting down in Austin, TX next fall? Who works in marketing now that will schedule a roadtrip. I'm sure Melrose would pay for this as part of their IMC
I've seen those billboards around Austin. What I'm wondering is who created the campaign.
The Austin-Statesman created the campaign internally.