Pepsi Launches Yet Another BBDO Pop-mercial


You've probably seen the new over-the-top Mariah Carey Pepsi spot in which she promotes ring tones and Pepsi in a production very similar to...oh...I don't know...those Pepsi spots from a few years back that took the exact same approach except with Britney Spears. Apparently, Britney wasn't available since she decided to hook up with that Federline dude and has been busy running away from paparazzi who can't seem to get enough picture of her dropping her baby.

The spot is the work of superstar-loving BBDO, was produced by HSI and edited by Crew Cuts. We wonder how much time Crew Cuts played around with the spot during the editing process interchanging the heads of pop stars to come up with future versions BBDO could use when Mariah gets tired. There might not be too many options left since Pepsi's already been through Spears, Michael Jackson, Parker Posey, Jimmy Fallon, Charlotte Church, Beyonce, Jennifer Lopez, David Beckham, Pink, Cindy Crawford, Ozzy Osbourne, Ludicrous and others.

by Steve Hall    May-25-06   Click to Comment   
Topic: Brands, Commercials, Television   

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Snore..... Is Mariah Carey really statuesque or is that Myth ;) ...?

Posted by: Charles Frith on May 25, 2006 6:17 PM

When is "StarFucking" agency BBD&O going to stop using fucking stars in everything they do? At least they're giving Cindy Crawford and Jason Alexander a rest... But stand by for more of "The Donald!" Fuck guys... Try and come up with an idea for a change... Then if it's a really, really good idea, you won't need a million dollar fucking star to carry it!!!

Posted by: George Parker on May 26, 2006 5:41 PM