NBC Gets Less Stupid, Partners With YouTube


While YouTube wanted to partner all along, NBC saw the existence of its content on YouTube as some sort of horrific abuse of copyright law and forced the video site to remove various NBC clips such as the famed "Lazy Sunday." Now, the net has reversed its line of thinking, realizing that keeping content off YouTube is similar to telling a 13 year old she can't use MySpace. In a deal between the two, NBC will have a branded area on YouTube where various network programming clips will be uploaded on a weekly basis insuring far better reach and distribution than the net using just its own site. NBC will also promote the partnership on-air including a contest which calls for people to submit their own promotional spots for The Office. The winner will get their submission aired in August during the show.

Written by Steve Hall    Comments (3)     File: Consumer Created, Good, Online, Television     Jun-28-06  
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YouTube -1
Idiots who pulled Lazy Sunday -0

Posted by: Anonymous on June 28, 2006 02:00 PM

It's nice to see that NBC is finally making a good choice when it comes to advertising. It will be interesting to see in the upcoming months how the other stations will react to NBC teaming up with the YouTube. If only I had created that site.....

Posted by: Nicole Buckley on June 28, 2006 06:28 PM

This is an intelligent move by NBC - it made little sense to become enemies - forming a mutual relationship that both could profit from would be the overall best long term strategy for NBC.

Posted by: Search Engines WEB on June 28, 2006 06:46 PM

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