Newsflash: Coors Not Brewed In Rocky Mountains


Canadian beer Kokanee wants Canadians to know it's beer is brewed in Creston, British Columbia where the "glacier streams flow from snow-capped mountaintops." They also want Canadians to know that, contrary to popular belief, Coors sold in Canada is not brewed in the Rocky Mountains as, apparently, most of the ads tout but in Etobicoke, Ontario near the Pearson International Airport, hardly the picturesque Rockies. They've created a simple site with postcards from each location, the ability to Google Map each location and the ubiquitous "Send to a Friend" feature.

Written by Steve Hall    Comments (8)     File: Online     Jun-29-06  
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Remind me again why beer brewed on a mountain is better? Coors claims always seemed like marketing BS to me.

Posted by: Geo on June 29, 2006 12:18 PM

Kokanee could've relied upon the fact that Coors simply sucks. Which is a much more compelling argument than "Ha! Coors is lying to you."

Please don't post anythign negative about Guinness. Thanks.

Posted by: Corey King on June 29, 2006 01:50 PM

Not to mention the fact that Coors is owned by a right-wing extremist.

Posted by: Some guy on June 29, 2006 02:43 PM

Kokanee is more careful with its wording than Adrants is, apparently. Kokanee says: "Coors Light is brewed near Pearson Internation for the Ontario beer drinker," and, "None of the Coors Light for Canada is brewed in the Rocky Mountains." Adrants generalizes: "Coors Not Brewed In Rocky Mountains." Someone at Adrants needs to explain, then, how the hell Coors can give tours of their brewery in Golden, Colorado.

Posted by: Pointed Cap on June 29, 2006 02:58 PM

I like the "Kokanee could've relied upon the fact that Coors simply sucks" better.

Truth in tastebud advertising.

Posted by: John on June 29, 2006 05:06 PM

It's important to protect your image & Kokanee does that well in Canada. Most of their marketing revolves around Mountain Sports & their small town heritage. It's a strong brand in Canada - how does it fair in the US?

Posted by: Dave from Wholesale Furniture Brokers on June 29, 2006 07:20 PM

I used to work for Molson, where Coors Light is brewed in Canada. They packaged me off when they merged with Coors, so I have no real loyalty or any real problem with either brewery. What's missing from this story and everything else about the Kokanee smear campaign is the fact that Kokanee is owned by Labatt, Molson's main rival in Canada. Labatt is owned by InBev...the world's biggest brewer. That fact is woefully missing from every communications piece they put out. So, is this a small local brewery taking a giant to task? Or is it two giants slugging it out in round 398 in the Canadian beer war?

Also, back in 1997 (i think), Labatt had to turn tail and run when they tried to bring Kokanee into Ontario the first time. It seems they tried to pull the "BC glacier beer is here" stuff back then, but brew it at their equally unpleasantly located brewery in London, Ontario. Molson ran ad and Kokanee left town.

Payback is a bitch, but this is a case of the pot calling the brewing kettle black.

No wonder they can't sell beer like they used to...Molson and Labatt are too busy protecting their falling market shares from each other, when it's everyone else that's coming in to take chunks of share away with premiums and discount brands.

B.C? B.S? Whatever.

Posted by: David Jones on July 4, 2006 01:44 PM

Kokanee is actually wrong. The Canadian brewing and bottling may be in Ontario, but the Coors company headquarters are in Colorado.

My question is why is only Coors Light sold in Canada and not Coors Original? Still, both Coors and Kokanee are weak macro brews, won't drink either.

Posted by: Lady Cooper on September 14, 2006 06:17 PM

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