Sea-Doos, Experiential Markets, Nokia Blogs, Cement Speeds
- AdFreak says two out of the three Sea-Doo films are pretty good. We'll take thier word for it since, like many bloated sites, it wouldn't load well for us. Then again, that could just be our crappy Internet connection. And if you're wondering what Eric Roberts is doing these days. Here's your answer.
- Jack Morton has published a white paper which finds experiential marketing to be more likely to "increase understanding, lead to action and inspire advocacy."
- Nokia is running a blog-based campaign in Toronto and Vancouver to promote its new 6682 phone. The company has promised to send bloggers the phone for free if they qualify (age, blog size, location, etc.)
- An Iowa construction company which is building the Iowa Speeday is promoting the track by outfitting ten of the company's cement trucks with Iowa Speedway decals.
- Crispin Porter + Bogusky's VW Configurator, which was developed in part by IQ Interactive, took home a Cyber Lions Grand Prix.
- It's in French so we're not sure what it's all about but we do know it's for Coke BlaK. We've also seen the hippy-dippy floral/bubble theme before. Yup, we have and it was for Coke's M5 project.
How will we know how well Nokia's bribe campaign works? Besides having a blog, what are these bloggers required to do for Nokia? Here's another AdRants post about Bribe-style promotions: http://www.adrants.com/2006/06/furniture-retailer-builds-awareness-with-.php
Snickers reportedly bribed a blogger too . . . this is becoming an epidemic.
IQ Interactive did all the heavy interactive lifting on the VW GTI site that won the 2006 Cyber Grand Prix, so how come Crispin neglected to put them on the credits until after all the press was over? A horrible accident perhaps? They also forgot to mention Barbarian on Whopperettes. Do we detect a pattern here?
I wrote about the Sea-Doo online films in the June 21 edition of the Boston Herald...
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