Two Drunks Lose Lion On beach At Cannes


As soon as I promise not to complain about Cannes any more, two drunk knuckleheads claim to have lost their Lion on the beach after burying it near the MSN beach party and then, three hours later, try to dig it up while filming it and claiming it's not any kind of promotion. Oh but wait. What respectable hipster would be seen anywhere without their digicam. OK, so if any of the rest of you drunks stumbled over a Lion on the beach and stole it to place in your ego case, you had better give these guys a call. Their boss isn't too happy with them. Oh. they're offering $1,000 if you find/return it.

by Steve Hall    Jun-28-06   Click to Comment   
Topic: Industry Events   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Hey for $1000 they can have both of mine. -Vince Engel

Posted by: vince engel on June 28, 2006 3:18 PM

Jeez, haven't either of these two heard of a metal detector? 99 bucks at Radio Shack.

Okay, so maybe there isn't a Cannes Radio Shack, but I'm sure they've got something over there they can use.

Posted by: Tom Hespos on June 28, 2006 3:20 PM

Ah, let the pissing contest continue ...

Posted by: Some guy on June 28, 2006 3:43 PM

Serves them right for being drunken fools. I hope they get fired over this juvenile little stunt.

Posted by: Steph on June 28, 2006 3:48 PM

This is really stupid either way. Make it stop.

Posted by: Ess G on June 28, 2006 7:37 PM

Hey! Give these guys a break. They're Swedish. And of course they're drunk. What do you expect Swedes to be on the night of the longest day of the year?

Posted by: Kurt on June 29, 2006 5:11 AM

this is just a ploy to let everyone no that they won a lion. They list this on their site. What self respecting company would do that if it wasn't fake?

Posted by: daniel on June 29, 2006 10:16 AM

this is just a ploy to let everyone no that they won a lion.

Did you really spell "know" as "no"? Awesome.

Posted by: edward on June 29, 2006 10:26 AM

public school...sorry.

Posted by: daniel on June 29, 2006 12:38 PM

I really love this!! So swedish and if you know Bergman you know what I mean... Help the guys please, they are beautiful!!

Posted by: Carla on June 30, 2006 4:58 PM

I found their Cannes Lions at Technorati. Look at the results. Just in four days, 20 of advertising blog mention about them. None of agencies won Cannes create buzz about themselves like this. FarFar won Cannes lions for a viral work. With this story they took Cannes virally, too. They prove that creativity has penetrated their blood. Good job Farfar.

Posted by: ozgur alaz on July 2, 2006 3:08 PM