Wonderbra Campaign Reverses Perspective of Wearing Push Up Bra


Now here's a different approach to bra advertising. Rather than show a hot model with miles of cleavage bursting forth, change the perspective and show the reaction of the people when presented with what a bra can do for a woman...and to the people around her. That's exactly what Wonderbra has done in this campaign that illustrates what it is like to be a woman wearing a Wonderbra. Or, for that matter, what it must be like to a sexy woman wearing just about anything. It's almost creepy.

Oddly, the campaign, without intending to do so, illustrates to those of us who can't keep our eyes off an attractive woman that being stared at just might not be all it's cracked up to be. Men, take note. On the other hand, women, if you're going to hoist your boobs up and out for all to see, expect to get what you see in these ads and don't complain about it.

Written by Steve Hall    Comments (2)     File: Campaigns, Creative Commentary, Good, Magazine     Jun- 6-06  
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I love this ad. I think this is the kind of clever marketing that makes commercials fun. Although... is anyone concerned about the little boy staring on the escalator. Were I a woman, I would not want little boys staring at my cleavage. I mean, if I wanted males to be staring at all, I'd want them to be old enough to be fuc.. datable.

Posted by: Citizen Keen on June 6, 2006 05:12 PM

My first thought seeing the escalator ad was about the little kid. The little bastard.

Funny that Citizen Keen saw the same thing. I think it's an accurate portrayal. And if that is true then it follows that this sort of behavior is hardwired.

Posted by: Pat Smith on June 6, 2006 07:27 PM

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