Absolut Launches Musical to Promote Ruby Red Vodka


To promote its new Ruby Red, Absolut has launched Ruby Red the Musical, an animated online "musical" that lets the viewer choose how they'd like the musical to proceed in the next scene. At the end of the show, the musical can be downloaded to PSP or iPod and there are wallpapers to slap on the desktop. There;s also a send to a friend feature and the option to view the musical a different way.

With an endless list of flavored vodkas already crowding the liquor store shelves, I guess something odd like this is needed to call attention to yet another flavor. Arounf here, we just like our martinis with unflavored gin.

Written by Steve Hall    Comments (8)     File: Good, Online     Jul- 7-06  
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You need to try Hendrick's Gin, it's made with cucumber.

Posted by: stx [TypeKey Profile Page] on July 7, 2006 02:17 PM

Such a rip-off of the Altoids musical...

Posted by: gJ on July 7, 2006 05:10 PM

I have, stx. It's my favorite!

Posted by: Steve Hall on July 7, 2006 07:13 PM

GJ! I can assure you we haven't seen the musical you refer to. Where can I find it?

Posted by: Jacob Åström on July 8, 2006 02:30 PM

its absolutely beautiful! great work!

i would love to try this new drink it looks very tasty :)



Posted by: leonor on July 9, 2006 03:01 PM

boo.. it doesn't work in firefox on a MAC.

Posted by: Sabrina on July 10, 2006 01:50 AM

I'm looking at it right now on a Mac and yes I'm using Firefox. You've got Flash 8?

Posted by: JE on July 10, 2006 05:38 AM

and waddabout this one?!

Posted by: fry on July 10, 2006 08:36 PM

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