Billboards Offers Lubricated Entry
Racy is not a strong enough word to describe these two billboards created by Grey Worldwide for some kind of lubricated cream. And that's a good thing. This ad is daring. This ad is great. This ad is a cacophony of euphemisms and sexual innuendo. It's also brilliant at capturing attention. No wonder there's a traffic jam.
I didn't know Paris Hilton was doing billboards.
High traffic area, two lanes going one way, slow moving, and boards on both sides of the road and time to soak in the moment. What's there not to like.
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