Snickers GIve New Yorkers A Hungerectomy


B.L. Ochman sent us this photo of a bus emblazoned with "Hungerectomy" in typeface identical to that used by Snickers. While it's certainly a campaign for Snickers, we're not quite sure the "ectomy" thing and all the nasty medical connotations that brings to light are necessarily what Sickers would want people to associates with its tasty treat.

UPDATE: Thomas Sherman reviews the campaign here and says he doesn't understand why the agency behind it wouldn't "give it some legs" by buying keywords on Google for the weird ads in the campaign. He also says the words make him feel like he'll get some sort of disease if he eats a Snickers bar. We don't disagree.

File: Outdoor    Comments (4)    18-Jul-06    Bookmark This

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They have these adds all over Chicago, on Cabs and busses. They say different things, like Nougatcity

Posted by: Tony on July 18, 2006 12:37 PM

I also saw a Peanut one, that I think said Peanuticity. Hopefully there is not one that says Peanutectomy

Posted by: B.L. Ochman on July 18, 2006 12:51 PM

They're all over Boston, too. Nougaticity, satisfectellant, the whole nine yards!

Posted by: Jeff on July 18, 2006 01:11 PM

maybe I was wrong, but i thought the ad was clever. I thought it meant "replace hunger with a snickers bar"

Posted by: dee on July 18, 2006 01:27 PM

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