Strange Opel Click-to-Call Campaign Generates 300,000 Calls


While this click to call promotion for the Opel Astra Twin Top is Dutch, we're told it's good and when we visited it seemed to be so if in a very weird way. Somehow the car is being promoted by having people blown into the sky by a jet airplane and then landing on a billboard. Oh, and there's this weird scientist dude who mumbles into a phone and holds up a sign. Yes, it all has to to with the Estara-powered click to call feature but we'll leave it to our Dutch speaking friend over at Adland to explain further. At least we think she speaks dutch or whatever language this is in because, clearly, we are just a clueless, lazy American who can't get off his ass to learn a second langauge.

Anyway, if you want to check out the campaign, go here, enter your first name, last name and your telephone number. The campaign has generated 300,000 calls from 15 countries so we suppose "successful" would be a good label to give this campaign.

by Steve Hall    Jul- 6-06   Click to Comment   
Topic: Good, Online, Strange, Viral   

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Tsssk, you know that's French. Also, I put my phone number in there but got "j'essaie de te contacter mais sans succÚss" (that is, "I tried to contact you but without success")
Who's phonenumber is 17036488275 you naughty boy? Pulling a prank one someone? Making their phone ring hundreds of times in a day? ;)

Posted by: ┼sk on July 6, 2006 2:50 PM

Gosh, that should be "on" someone. The more languages I pick up, the worse my spelling gets. True.

Posted by: ┼sk on July 6, 2006 2:55 PM

Very nice campaign indeed. I think it's Belgian (since it first appeared on a .be domain) which explains the usage of French and Dutch. If the results are indeed true, then I guess it has been a very expensive campaign as well for Opel, paying for all those calls.

Posted by: Kris Hoet on July 7, 2006 3:04 AM

No fair, I didn't get a Dutch option when I viewed. French gives me a headache.

Posted by: ┼sk on July 7, 2006 3:51 AM

If you're calling the demo from the U.S., you need to enter your first name, last name and then enter 1 followed by your areacode and phone number.

Posted by: Dan on July 7, 2006 5:40 PM