VW Offers License For Backseat Drivers
Brent Terrazas calls to our attention a magazine insert Crispin Porter + Bogusky created for Volkswagen called Backseat Driver's manual which humorously explains the proper behavior a backseat driver should adhere to and offers a Backseat Drivers License to those who pass the booklet's tests. Brent has scans of the entire insert here.
Comments
Out of the grade B Mini vault.
At one time I was told the owner of the Lemo was to sit on the right rear side of the back seat. Other then that who cares.
wow only took you guys 3 months to post this...it has been out forever!!
I love your blog, so much great things to read
I love your blog, so much great things to read
I love your blog, so much great things to read
I love the Crispin Porter stuff, they also did the BK Subservient Chicken site as well as all the new VW stuff - I love the new ads. I'll keep an eye out for this booklet.
//I love the Crispin Porter stuff, they also did the BK Subservient Chicken site as well as all the new VW stuff - I love the new ads.//
Sigh...
"I love the Crispin Porter stuff, they also did the BK Subservient Chicken site as well as all the new VW stuff - I love the new ads. I'll keep an eye out for this booklet."
^^ must be an CP&B intern, the chicken ads are horrible.
An intern...you jest. It was Alex Bogusky himself.
I'd like to know one thing: do any of these ads make you want to buy a jetta?
no but it had the potential to get me to a website to read more about the shotgun/hump passengers responsbilities, which in turn could have been used as a way to view more about the actual jetta, which in turn could have made me more interested in the car, etc... (but i doubt it.. i hate jettas)
Any ad has "potential." What I'm saying is that if you were in the market for a car; would an ad about backseat drivers make you say "you know what I should add the VW jetta to my considerattion set."
I saw the booklet and bought 11 Jettas for myself and 1 for my nephew. I'd say it's working.
Sure joe...if you had that kind of money you wouldn't be wasting it on a VW.
Between this "ad" and rumors of a movie with ties to the BK chicken campaign, I think CP+B has officially "jumped the shark".
god you guys are square. I don't know, they could do a kick ass infomercial with really great graphics of jettas spinning around and all. Would that make you happy? Is that what you all normally do?
daniel, are you drunk or just really really high?
That’s great. All I'm getting at is that everything doesn't need to be analyzed and followed up by a minisite. People who see this know where to find vw info. It gives the jetta a little bit of humor and personality. It is what it is, funny for five minutes. Now go do an infomercial. New York will love it.
"All I'm getting at is that everything doesn't need to be analyzed and followed up by a minisite. People who see this know where to find vw info. "
Nowhere in your original post did you even come close to saying that. Maybe they should have a giant chicken racing around in a jetta at the X-games... Miami will love it.
:)
I'll give you that, Miami would love it. What a horrible place. It's like a walmart at 2 in the morning.
"That’s great. All I'm getting at is that everything doesn't need to be analyzed and followed up by a minisite."
Followed up by a minisite; I agree. Analyzed, I disagree. If you can't measure it, you can't defend it. If you can't defend it, you can't make it stick for future campaigns.
"People who see this know where to find vw info."
On the whole you are right. But what about the person who just remembers the idea of backseat driver. Notice if you google any of those terms nothing comes up for VW; typical CPB mistake...they always miss the details.
"It gives the jetta a little bit of humor and personality. It is what it is, funny for five minutes."
Nothing wrong with that, but that doesn't make it a good ad or something that will produce an ROI for VW.
"Now go do an infomercial. New York will love it."
No one is recommending an infomercial; well at least I'm not.
Hey, hey, Miami isnt that bad of a city... Take away all the non-english speaking inhabitants and add some public transportation and youve got gold!
Im equally pissed at CP&B for marring this month's issue of Playboy magazine with a stupid ad about VW drivers not necessarily enjoying yoga. It causes the mag to open to that page and makes the rest difficult to read - and you know we are all there for the articles! Great for exposure but horrible for everyone who doesnt care for VW. Ive owned 3 of them and they get progressively crappier each year.
The problem with VW is the product cycle is just too stale. New models arriving here are almost retired in Europe.