Adidas Drives Store Traffic With Rubber Ducks


Thomas Christensen tells us that during Copenhagen Fashion Week, Adidas placed blue rubber ducks in a fountain with a message on the bottom that read, "I've swum too far - help me get back home! Reward for my return at adidas Original store". Upon visiting the store, Christensen ended up with a t-shirt.

Written by Steve Hall    Comments (4)     File: Good, Guerilla     Aug-15-06  
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They also have spray painted the adidas logo on the sidewalks of NYC accompanied by arrows directing people to the stores. The same color blue is used.

Posted by: Shawn on August 15, 2006 01:37 PM

Around Fair Grounds through the years I have seen coupons for free food at some food stand or discounts from some other I sell junk places left all around the place. The things work. People will pick these things up by the dozens. I like the idea.

Posted by: roy on August 15, 2006 03:37 PM


And it has nothing to do with anything. Adidas should stick to their rather great agencies doing the creative work.

Posted by: Dennis on August 15, 2006 09:20 PM

guys... this may sound silly
but please could i like have a blue duck *embarrassed look* i collect rudder ducks!

Posted by: Fiona on July 24, 2007 06:21 PM

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