George Bush Doesn't Read Enough


There's probably something funny about this Toronto billboard featuring George Bush but we're so not into politics and it's too early in the AM to figure it out. Anyway, you're all a lot smarter so if you want, feel free to let us in on the joke.

by Steve Hall    Aug- 3-06   Click to Comment   
Topic: Outdoor   

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I"m so embarassed by what the rest of the world thinks of us. To put the leader of the free world on a bill board like that really speaks to our "brand perception" abroad!

Posted by: Laura on August 3, 2006 9:58 AM

I'm no Bush supporter by any means, but this is just a lazy-ass creative solution. If the creatives involved spent more than 10 seconds conceiving this, they should be ashamed (and replaced).

Posted by: Bob on August 3, 2006 10:10 AM

I'm no Bush supporter either so anything that makes fun of Bush. I am 100% game for. Even if its not a good ad.

Posted by: vik on August 3, 2006 2:16 PM

They could also have used Posh Spice (,6109,1549930,00.html), although her intellectual 'limitations' aren't quite so well-known around the planet as good ol' G-Dubyah's. ;)

Posted by: Buzo on August 3, 2006 4:40 PM

Its a stupid ad. They should realize that dumbya doesn't listen well either.

Posted by: rajesh [TypeKey Profile Page] on August 3, 2006 5:54 PM

Dont they realize dubyah doesnt listen well either?

Posted by: rajesh [TypeKey Profile Page] on August 3, 2006 5:55 PM

Jeez, I guess it would be better to have a lot more copy on a BILLBOARD, otherwise it's just too "lazy ass". C'mon, it's simple, straight to the point, and FUNNY. Especially to those consumers who are educated and keep up with the news (which I would assume is this company's target audience). Anyone paying attention knows that it is well-publicized that Dubya chooses not to read the daily press...or anything else, for that matter.

Posted by: Joe Radio on August 3, 2006 8:17 PM

I"m so embarassed by what the rest of the world thinks of us.
Here's a hint: Don't believe everything that "they" say...
Posted by: Peter Verkooijen on August 3, 2006 10:07 PM

Joe Radio, did I say I wanted "more copy" on the billboard? My point was this was a lazy solution. Just one of about 10,000 "George Bush is stupid" executions floating around out there.

You call this piece "simple." I agree wholeheartedly. Because a simpleton came up with it.

Posted by: Bob on August 4, 2006 9:18 AM

Very funny. And ballzee! It's also a take on Stephen Colbert's idea that if you read a book, you'll get facts...not from the gut - Like W does.
Everyone hates our president. He's an idiot. And we're idiots for electing him in the first place, and then even dumber for re-electing him 4 years later. Plus, Canadian ads are usually smarter than ours, so I'm going to cut them some slack for a good needling. We make fun of them enough and know nothing about them, it's time they punched back when they're obviously right.

Well done. I laughed....then I cried openly.

Posted by: Jason on August 4, 2006 1:35 PM

Gosh everyone, thanks for the comments. It did take more than 10 seconds to come up with the creative on this (about 2 minutes in fact), so consider me chastised, although I'm not tendering my resignation anytime soon. The bottom line on any ad campaign is whether it sells stuff.

It's selling stuff. So there.

Sanjay Singhal
Chief Marketing Officer

Posted by: Sanjay Singhal on August 4, 2006 10:12 PM

This is a fact.

A BBC documentary has 'eye-witness' reports from the President's freinds .... up until he became President that is.

They say they only ever saw him read 'sports magazines'!

Posted by: Zeid on August 5, 2006 4:36 AM

Hahahaha... alright, its a weak joke ("CAN'T read?" would have been more appropriate), but worth a chuckle.

There's an anti-Bush trend in Canada right now (heck, around the rest of the world, too!) and they're capitalizing on it - good for them.

They have another one, this time for Clinton, on thier Canadian website:

Posted by: Lisa on August 7, 2006 3:02 PM

Clearly this thing worked.


Because it's been shown and talked about on this site and more. For those of you who hate it and have chosen to talk about it: Congrats! You're promoting something you hate... heh heh.

"There is no such thing as bad press."
- Harry Houdini

Posted by: C-Man on August 7, 2006 3:05 PM


i like it.

Posted by: hovx248 on August 7, 2006 3:09 PM

I really, really hope that they don't use that Bill Clinton one. The Bush board gets a tenuous pass for timeliness, and because you can't really blame them for pandering to people whom they wish were their regular customers.
The Bill Clinton one is just stupid and petty.

Posted by: Keeks on August 8, 2006 9:32 AM

Bush doesn't read.

Posted by: Rhea on August 8, 2006 11:40 AM

Bush is the poster boy of ignorance. Books, after all, are for elitists.

Posted by: JStandish on December 27, 2008 4:04 AM