Heidi Klum AKA 'The Body' Launches 'The Body, AKA New VS Bra


We're a week behind on this but Supermodel Heidi Klum has signed a deal with Victoria's Secret to lend her nickname, "The Body," to a new bra the retailer is introducing which will be called, yes, "The Body." Klum tells us "this is probably one bra that every woman wants to have because it is so comfortable. It comes in eight different colors, it has no seams, no stitches. It is not the super sexy, lacy bra, but this is something functional that you want to have every day that is super comfortable and just great." The ad began airing nationally last week.

Written by Steve Hall    Comments (8)     File: Campaigns, Celebrity, Commercials     Aug-10-06  
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Big news.

Posted by: rat on August 10, 2006 10:39 AM

elle is "the body." get your own nickname, heidi.

Posted by: spencer on August 10, 2006 11:16 AM

This male doesn't care, I don't wear them and you would have to use a gun to get me through the door. Will the ladies respond to this approach?

Posted by: roy on August 10, 2006 01:32 PM

Dude, where's the link?

What kind of resource are you becoming?

I'm concerned about standards here!

Posted by: Clyde Smith on August 10, 2006 02:11 PM

Link to what? This is a simple news story. Does Ad Age link to every press release it re-writes?

Posted by: Steve Hall on August 10, 2006 02:25 PM

I'm kind of joking here. Like a link to a Victoria's Secrets sites or something?

Ha ha.

Posted by: Clyde Smith on August 10, 2006 03:16 PM

Yep I can see it now two little boys (Steve and Clide) with faces planted into the Victoria's Secret Mall window seeing things they've never seen before.

Posted by: Old Redneck on August 10, 2006 04:41 PM

Hmmm. Heidi "The Body Bra" Vs Elle "The Body Beautiful".

I look forward to the Victoria's Secret sponsored mud wrestling match of these two titans of gorgeousness...now that would be a viral worth watching and it would promote the brands simulatneously to the entire planet.. while encouraging a few extra degrees under some rather tight white collars... ahh the flimsy, see through laceyness of it all

Posted by: cliff moss on August 14, 2006 02:18 AM

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