MasterCard Joins Mini Movie Mania
AdJab points out MasterCard is getting on the branded mini-movie bus and will be debuting a two minute drama entitled Late:MasterCard Mini Drama which will follow a man, as the press release describes, "Late opens with a professional 20-something male driving along a busy street with a pile of cash on his passenger seat. The story unfolds when he has a leading phone conversation with someone who is anticipating the cash drop-off and provides specific instructions on how that cash is to be provided. Through a series of suspenseful scenes that feature the nervous driver stopping to make a briefcase purchase using his MasterCard and an intense briefcase exchange amongst a crowd of people, the viewer is caught up in the events unfolding within this dramatic adventure." Well, at least they hope it's dramatic. We'll have to let you know after it debuts tonight on TNT at 8PM.