Vintage Sweater and Mind-Clearing Ads Questioned
Our Toronto correspondent Sanj sends us a couple ads and wonders about their merit. The first is an ad for fashion brand Jil Sander which Sanj says looks like an ad out of the 1940's and questions why that would motivate any woman to consider the brand. He also points out that, apparently, the brand is doing something right since it's worth 100 million.
Second, Sanj shows us an ad for Westin Hotels which does the Kettle One blank page thing with the headline, "Clear your mind. Free your sense. OK, so that blank page thing works with the headline but Sanj wonders what makes the Westin so special that it would actually clear your mind rather than , oh, say, a nice cabin in the Colorado rockies? After all, sleeping in a building with 1,000 other people isn't exactly mind-clearing.
I would assume that you probably aren't going to be able to make your meeting even if you left the cabin at 4am.
Westin's got this whole get-back-to-yourself campaign going on right now, including a music program, freshly made (strangely flavored) complimentary teas and juices in their lobby's and a ban on smoking in all rooms starting Jan 1. A blank page is better than a bad page.