New York Daily News Buys Ad In New York Post

animalny_post promotes new.jpg

In perhaps some sort of inside Advertising Week joke, Rupert Mudoch-owned New York Post is running ads for Mort Zuckerman-owned New York Daily News. Perhaps one of the two lost some sort of bet while comparing who had the hottest girlfriends and wives. Or, perhaps, there's a deal in place for one to buy the other and an over eager ad sales rep jumped the gun on accepting cross-media ads. Or, we're just dumb and there's a perfect good explanation for this.

by Steve Hall    Sep-26-06   Click to Comment   
Topic: Strange   

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wow! Last month The NY Observer was running 200x200 banners for the WSJ. hmm.

Posted by: arthur on September 26, 2006 2:21 PM

My guess is that the post gives up their unsold media to an ad network, which ran Daily News ads. Either the post didn't do a good job of listing who they didn't want running or the network did a bad job of making it happen. Yet another reason not to use networks...

Posted by: Fever on September 26, 2006 2:23 PM

I think it's great. What better place to attract readers of NY smut than The Post.

Posted by: Edward on September 26, 2006 3:43 PM

Maybe because print media is loosing steam so they're putting away their differences and creating an alliance of some sort.

Posted by: business on September 26, 2006 9:10 PM

Fever- I think you have hit the nail on the guess.

business- what a nice beat site you have! Bon chance!

my new blog-must be ten minutes old...
As soon as i figure out how to do it I'm linking adrants there! ;)

Posted by: arthur on September 27, 2006 2:03 PM