Pregnant Teen Drinks Turpentine, Turpentine Ad Offers Help
Add to the ever growing list of contextual fuckery this Pure Gum Spirits Turpentine ad which appeared directly next to a CNN story about a teen who drank turpentine to terminate her pregnancy. The kicker is the ads tagline, "Nature's Solvent." Yup, turpentine sure does make it easier to dissolve that fetus and make it really easy to slide right out into that trash can. Aside from the intellectually-challenged human idiocy that surrounds the use of these freakish remedies, the placement of this ad has to be the most freakish contextual placement fuck up to date. Can we possibly put an end to our own industry idiocy that causes these idiotic mistakes?
To answer your question: No.
We need to realize that this kind of thing will happen from time to time and move on.
I do not believe this image is even an ad. It looks to be an image tagged onto the article as a visual element. The article is not on the front page anymore, however, the #1 article in its place also has an image that is related to the article.
This "idiocy" will only stop when advertisers stop letting the Googles and Yahoos of the world manage their marketing for them.
Out of sight, out of mind...
I agree 100 percent, Kevin, hence my continual trashing of contextual advertising's "errors"
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