VW Rock Campaign Gets Parking Ticket


Adrants reader James Gardner snapped this camera phone shot of a street promotion that's part of the currently running VdubRocks Volkswagen campaign. The vehicle in the picture was outside a guitar store on Boston's Boylston street and guitars were hooked up to the car just as they are in the ads. Noting the bright orange parking ticket on the windshield, the Boston Police Department didn't take too kindly to the promotion blocking the sidewalk.

by Steve Hall    Oct-19-06   Click to Comment   
Topic: Brands, Guerilla, Outdoor, Promotions   

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What a-holes taking that right into Arnold's back yard.

Posted by: tom lout on October 19, 2006 5:26 PM

I would be willing to bet that CP+B put the parking ticket on there. They're smart about the detail stuff. But I'm with TL, putting it right in Boston is a bit harsh.

Posted by: Tom Tom on October 19, 2006 11:20 PM

James assures us the ticket is the real thing and yes, very ballsy move on CPB's part.

Posted by: Steve Hall on October 20, 2006 10:56 AM

c'mon attention to detail? If it's one area that they suck at it's the details. This campaign sucks and doesn't make me want to buy a VW; does it make you want to buy one.

Posted by: TimmyT on October 20, 2006 11:39 AM

I just walked by this at lunch.

1. The ticket is very real and there is no way that CPB had anything to do with it.

2. For those of you not in Boston this out front of a Guitar shop that just happens to be by Arnold's office but even more so is by Berklee College of Music. I'd say good media placement not a ballsy move.

Posted by: marc on October 20, 2006 3:35 PM

I first heard about VW's Gypsy Cab Project at Apple's Hot News site, of all places. Turns out CB+P emplolyed Macs for the project, which was cool. But the project itself, when I went to the site, had a disappointing payoff. CP+B lose points for this one.


Follow-up question: Did anyone see print or online ads announcing this project? It totally escaped me.

Posted by: A.D. on November 2, 2006 3:19 PM