Grenade Needed to Force Viewership of Dan Rather


Apparently because Dan Rather's reporting is so explosive or it's what's needed to get anyone to care what's he's doing these days, BooneOakley chose to go with a hand grenade motif in a newspaper campaign to promote the news man's Dan Rather Reports show on Mark Cuban's HDNet. The ads will appear in the Wall Street Journal, USA Today, LA Times, New York Times and the Philadelphia Inquirer. Why can't aging anchors just ride off into the sunset with their final glory intact rather than dwindle away to also ran status on a technology platform the intended demo has likely never heard of nor will ever use?

Written by Steve Hall    Comments (4)     File: Campaigns, Newspaper     Nov-13-06  
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Tag it pitiful.

Posted by: Rex on November 13, 2006 02:17 PM

Wait, is the campaign bad? or is the thought of Dan Rather Reports bad? I kind of like this idea of an "explosive" interview. At least it would grab my attention. (which is kind of the point...)

Posted by: tc on November 14, 2006 12:54 PM

This ad is too good to be real. Did it really run anywhere? I can't imagine that Rather or HDNet actually approved this.

Posted by: feltonfred on November 14, 2006 09:18 PM

Mercy! Rather is evil. He's ruined many great careers at CBS because honest, "fearless" (Rather's favorite self-attribute) reporters and producers didn't keep their noses planted firmly up you-know-what. This guy should have snuck even further off into the abyss than he has with this weird venture. Go away, Rather

Posted by: dona felipa on May 13, 2007 04:54 PM

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