Gyro Revives Sailor Jerry Clothing with Revamped Ad Campaign


The late Sailor Jerry, godfather of crass-but-classy American tattooing, launched a clothing line some time ago. Now Gyro Worldwide joins forces with them to make the brand, "a working-class American cookout" (we swear the CEO said this), relevant to a new generation.

Designs feature graphics unique to sailor tat subculture: anchors, mermaids, buxom women and even tight-fisted knuckle statements on gloves. We like how there's a section marked "Rum Stuff."

Glimpse the new Sailor Jerry campaign here and here and here. - Contributed by Angela Natividad

Written by Angela Natividad    Comments (3)     File: Good, Online, Promotions     Nov-25-06  
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Sailor Jerry's been making close for at least 6 years. Not sure if the Gyro tie-in is new, but SJ clothing isn't.

Posted by: yikes on November 22, 2006 12:43 PM

You're right. Sailor Jerry was launched by Gyro something like five years ago, and was a mildly popular brand for a year or two. They never really went anywhere with it, so maybe the press release is pretending that it never launched at all. But because it's Gyro, they can blow a snot rocket and it will get press coverage.

Posted by: sanchez on November 22, 2006 05:07 PM

This is hilarious. Well, let's see if the snot rocket makes any difference in competitive campaign world. Snot rockets tend not to.

Posted by: Angela Natividad on November 22, 2006 05:20 PM

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