Italian Condo Community Put Dummies Where People Should Be
To promote their snazzy new residences, Eon at Lindbergh set mannequins up throughout the community - behind registry counters, at clubs or in imposing formation on open lawns.
The campaign is called Bring Lindbergh to Life and the idea is to inspire people to invest their own living breathing bodies in the Eon at Lindbergh community. We dig. We also find mannequins strangely jarring when they're outside of stores and staring lifelessly at you from a cafe table. We imagine it must be tough making conversation with a chick that's more plastic than usual. - Contributed by Angela Natividad