Obesity Ad Lovingly Documents Horizontal Expansion


This childhood obesity ad sent our minds flying in multiple directions, none of which brought us closer to Birds Eye. We're not even sure what they sell aside from that it involves food.

The Birds Eye logo made us startlingly hungry for a fun-sized bag of Fritos. We weren't sure why but with a little research we quickly found out. Excellent choice of logo. Then we started thinking, it would be neat if the parents charted both horizontal and vertical growth, because then there'd be sort of a quadrant thing going on.

Otherwise, and for what it's worth, good ad. Or not. Either way, sucks for Chris. He probably acted on the Frito impulse. - Contributed by Angela Natividad

Written by Angela Natividad    Comments (0)     File: Magazine, Poster     Nov- 1-06  
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