Apple Skews Older than Ads Let On


A recent study says that, contrary to the youth-savvy appearance of Apple ads, over 46% of Apple's user base is 55 and older. The 18-24 crowd actually shoot for Gateways, which makes more sense considering the average college student budget doesn't factor in a whopping $1500 laptop. Even if they do froth at the mouth for them.

In terms of mobility Apple still whoops everybody's ass. Purchase-wise they just may skew more toward the stodgy suited guy and less toward the cute crooked haircut guy in their sweet hand-holding ads. - Contributed by Angela Natividad

by Angela Natividad    Dec- 8-06   Click to Comment   
Topic: Brands, Research   

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Yes I agree with you, those mentioned Apple ads just want to create an image of Apple that does not fit in reality. I guess Apple is very concerned about it's aging user base, because they want to reach new fresh users with those very entertaining ads.

Thank you for sharing this stroy with me !

Posted by: Laura loves pictures on December 9, 2006 10:18 AM

It's a smart move to advertise this way - makes the older buyers feel young and hip, and still establishes a "fan base" of younger people who once they actually have money will spend it on the upgrade.

Posted by: Rachel on December 11, 2006 2:24 PM

A $1500 Apple laptop? Well, it's a bargain compared to the $3000 Dell is charging for theirs:

Posted by: Reid on December 12, 2006 10:33 AM